By Guest Blogger: The Business Woman's Finishing School and Social Club
Working The Network
The
trade publications refer to “the hidden job market.” These
are the jobs that are not advertised, and in spite of their
invisibility,
someone estimates that 80% of
available jobs are not advertised. It is not entirely
clear how that is calculated. What matters to you, the job seeker, is
that
these jobs are as abundant now as they have ever been. And they are
available to you if you understand where to look.
Why is there a hidden job
market?
Advertising
is still expensive, online or off, and in a 10% (or higher in some
regions and
industries) unemployment situation, posting an ad opens a floodgate of
applications an employer can’t manage because he laid off his recruiting
staff in the last go-round. Better to put the word out quietly, in a
controlled settling, than to post in so public a forum as a website,
newspaper,
or trade journal.
Referrals
are more reliable – for everyone involved. Even the Navy
knows that a buddy system improves retention . The referring employee
is
endorsing both the company and the candidate, the candidate can get the
real
skinny on life at the Company, and the Hiring Manager gets a name he can
put
right to the top of the stack.
Jobs
are often created for a specific need, or to suit a specific internal
candidate, where insider knowledge is so crucial you wouldn’t want
anyone
but the person you
already have
in mind. How often have you said in your own work situation, “I
wish we had an Anne to put on this problem,” or “Martin would
be at his best if we could find a way to let him analyze data all day
long”?
So how does one find this
job market if it is invisible?
You’ve
got to work your network. Because working your network works.
This
is not a paragraph about “social networking,” tweeting, status
updates or YouTube
job posting. This is not a strategy for amassing the
largest number of names you can in order to hit them up for jobs. This
is
simply about staying connected with the people you know, and letting
them help
you achieve your goals.
The
people you know are your “lower-case f” friends, your family, your
former colleagues and classmates. Social networking sites and tools may
make it easy to connect, but not if you are doing it shallowly. If you
are doing it well, a beer or a phone call will do. And guess what,
Workforce America ,
it’s not just when the chips are down, either. You’ve got to
actually think about other people, and tell them when you do. Help them
when they ask, and ask for help when you need it. Roll a few logs and
actually build that relationship and you will be surprised at what you
can
accomplish together.
I
have a friend/mentor/former co-worker that I chat with online on
occasion, and
yes we are networked 4 ways. But we also write notes to each other
(stamps, envelopes, and all!) and about one a month we find a way to
meet for
coffee on a Sunday morning
and share ideas. When she broke her ankle, I
came by to keep her company; when I lost power during an ice storm, she
put me
up. And when she heard about a shift in her company that implied an
opportunity I might take advantage of, she let me know.
That
opportunity stalled in its growth stage. She spread the word about me,
and sparked some interest, but the change wasn’t getting off the ground,
and I soldiered on where I was until 4 months later, I was laid off from
my
job.
Enter
now a different friend, one I had not heard from in nearly 15 years.
For
a time, we had been quite close, but her career pursuits took her across
country and Life happened to the both of us. I will admit that we
reconnected through the new-fangled social networking you are so tired
of
hearing about, but it was our original old-fashioned friendship that
made the
reconnection such an ease and a pleasure. When she heard I had been
laid
off, she asked, “What are you looking for? My company has some new
openings…”
And
it turned out it was the same company.
These
two colleagues, who knew each other so well, who both thought of me as a
match
for their company, had no idea that they both knew me. Our
relationships
were so far apart in years and makeup that we were all dumb-founded to
learn of
this connection. I brushed up the resume again, and I was
reintroduced as a candidate. This week I started working at that
company.
Your
network will not get you jobs, you know that. Even the friend who
directly hires you is not hiring you for friendship. The stakes are too
high for that. They are hiring you for your skills, your style, and the
history of success (both personal and professional) you are bringing to
that
job. You are literally seeing return on your investment.
You
don’t have to be friends with everyone you work with; you don’t
have to center your personal life around your work. What you do have to
do is invest a little of the personal in the professional, and the other
way
around to be “top of mind” when the subject of great fit and match
is on the table.
- Give
of yourself to the people you know. Notes, emails, phone calls, (a text
or a “poke” if that is your vibe), keep the connection alive.
- Care
about what happens to people you no longer work with, live
near,
room with, play with, and find a way to visit with them. Not because it
may someday lead to a job, but because you like
them. And they are nice to be with.
- Promise
to check in, and keep that promise. This is where so many of us lose
our
network. Friendships take time and effort, but in both cases, small
quantities suffice. Sitting sidelines at the soccer game, shopping for
new shoes, shooting hoops, taking the baby around the block, telling
someone
you thought of them today.
- Strive
to be the amazing person your friends think you are. They
do,
you know. You don’t get it, because frankly they are so
amazing with all they manage, that why would they think twice about
you?
You’re both wrong. You’re both right. Live up to the
hype.
- Offer
to help, to keep company, to watch the kids, to send a care package, to
write a
letter of reference, to put in a good word.
- Accept
the same in return.
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