Bobby Pruitt is my collegue and all-around great guy at Profiles International. He is Vice President for Enterprise Solutions at can be reached via email at bobby.pruitt@profilesmail.com.
Coach the Uncoachable
...What happens if they just don’t get it??
By a show of hands, who has ever coached the uncoachable... come on, be loud n’ proud! It's can also be referred to as:
- The immovable force
- Who made that hiring decision, HR?
- The 80/20 rule or some variation of the 80/20 rule...
Or most widely referred to as...
… a waste of my time!!!
As "fair" and equally grounded as we typically say that we are, there's no getting around it -- some of our team members can “appear” to be a waste of “our” valuable time (said as if we are sharing the only unique asset we have complete control over), Having said that, we typically stop doing it the second we make the realization that the “light’s on, but nobody is home”!
To quote one of my favorite lines in a movie (Tombstone): “It’s like playin cards with my brother’s kids”!
Perhaps they were mis-recruited/mis-hired to begin with; perhaps they were promoted well past their ability to effectively lead others just like themselves; perhaps they simply don't want to do what's required; or perhaps we are totally wrong about them all together... I don't know nor would I spend a ton of time analyzing the "why." The "what," is "I'm spending my time for no return, when I could be spending it on someone else for a recognizable value."
Not really much of a choice, is it? On the other hand, it might be our choice all together.
“They” say (They=Consultant somewhere...) that we spend 80% of our time on those things that deliver us 20% of our total goal. I would argue that, when discussing employee performance, motivation, and one-on-one development or coaching, that figure is much closer to 90%.
So, be honest with yourself: How much time do you spend with your Top Performers... your top 5-10%? Don’t consider face-time, drinks after work, or breakfast get-togethers. I'm talking about working with that A-player, investing your personal time and expertise, and making sure that the "A's" receive more emphasis than the "C's."
Yes, we should do an appropriate amount of development for those employees who don't quite "get it," but seem to have the ability, activity and the "potential" to grow significantly with some well-thought out development. But be critical, wary, and skeptical; you should be prepare to “cut the cord” the moment you realize you are repeating yourself, notice issues of ethics or integrity, or that the employee's "light" just hasn't "turned on."
Remember, development equals the sum of all of its parts (coaching, training, appropriate responsibilities) – and is a vital part of growing our future leaders. But they must bring a few things to the table that you simply cannot "train in..." You can't train them to have a work ethic, for example. They must bring that with them when hired. You cannot train them to be honest and ethical -- someone well before you influenced that beyond repair. You should look at Attitude, Activity, and then Skill before you are able to dismiss a “perceived” marginal performer.
As a coach-manager, your attitude toward making a person successful will make up 80% of their success or failure. ARE YOU PREPARED TO CARRY THAT WEIGHT ON YOUR SHOULDERS? If you understand this concept, you “have skin in the game”! You can look for the good and increase the number of positive encounters. Before you know what is hitting you, you will be embracing the concept of the “Performance Preview*” This Kum-Ba-Yah world is filled with
- Company initiatives aligning with individual team members goals
- Open communication
- Results exceeding expectations
On the flip side, you also eliminate those “mis-recruits and mis-hires” by pointing them in the right direction (and sometimes that direction is right out the door).
*Wall Street Journal article: Get Rid of the Performance Review by Dr. Samuel A. Culbert




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